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Principle #2 - Focus On What Matters Most (21 Days Of Principles Used By Successful Product Leaders)

Uncategorized Oct 04, 2018

Let's continue highlighting 21 product principles that help us to make better decisions and build better products.

Today it's...

PRINCIPLE #2

Focus On What Matters Most

Everything seems important. And urgent.

You need to get this done. They've got to release asap. This must be fixed today. We have to close this sale.

Often we don't dare to stop doing, and the thought of slowing down seems crazy.

But actually, that's a lazy way to feel productive, because it takes less mental effort to say yes to everything.

Funnily enough if we are faced with a real threat to survival, lots of those same things become unimportant.

Then it's much easier to get everyone aligned and focused on what really matters.

But do you want to wait for an existential threat before you assess what you're doing and why?

A better way to get that focus is to get clear on what you want to achieve.

You don't need to implement every good idea to be successful.

Not even every great idea.

You don't need to build as fast...

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Principle #1 - Know Who Your User Is (21 Days Of Principles Used By Successful Product Leaders)

Uncategorized Oct 02, 2018

If you're like me, you love cool products, you love creating products, and you love thinking about creating products.

It's fun, and also ambiguous, complex, and really, really tough.

We need ways to simplify that complexity, because if we try to work directly with all the possibilities and permutations we'd just end up paralysed.

I've found it really helpful to use principles as guideposts to navigate through that complexity.

So for the next few weeks, I'll be highlighting 21 product principles that help us to make better decisions and build better products.

Let's start with...

PRINCIPLE #1

Know Who Your User Is

This is a big one. You need to be clear who your user is, to be able to understand her, to be able to help her, to be able to do anything really valuable.

Imagine you want to "Design a product to help school kids learn better".

How good can the product be if you don't go deeper?

How old are the kids? Where do they live? What is their experience at school? What are they...

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